MindShark Games - Privacy Policy
Effective Date: October 25, 2025
This Privacy Policy (“Policy”) applies to all mobile applications developed and published by MindShark Games Limited (“MindShark Games”, “we”, “us”, “our”), including but not limited to “Party Lab: Game for Friends”, “Trivia Wizard”, and any future titles (collectively, the “Apps” or “Services”). We respect your privacy and are committed to protecting it in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable laws. This Policy explains what information we collect, how we use it, and what rights you have regarding your data.
Table of Contents
- 1. Information We Collect
- 2. SDKs and Analytics
- 3. Use of Information
- 4. Payment Processing
- 5. Data Retention
- 6. Data Sharing
- 7. Your Rights (GDPR & CCPA)
- 8. Data Security
- 9. Data Breach
- 10. International Transfers
- 11. Children’s Privacy
- 12. Email Marketing and Push Notifications
- 13. Links to Other Services
- 14. Changes to This Policy
- 15. Contact Us
1. Information We Collect
You may use our Apps without creating an account. However, we and our third-party partners may collect:
- Device information (OS version, model, unique device identifiers such as IDFA or GAID).
- Usage and interaction data (session length, app screens, in-game events, purchases).
- Advertising data (ad impressions, clicks, estimated revenue, engagement metrics).
- Username or nickname provided for gameplay purposes.
- Subscription and transaction data through App Store or Google Play (we never store payment details).
2. SDKs and Analytics
We use the following SDKs and analytics tools to improve gameplay, measure performance, and personalize experience:
- AdMob – for displaying in-game ads and monetization.
- Adapty – for subscription management and in-app purchase validation.
- Singular and AppsFlyer – for attribution analytics and campaign performance tracking.
- Firebase – for crash reporting, event tracking, and improving user experience.
These third parties may collect non-personal data such as advertising identifiers, device type, and usage statistics. Their privacy policies govern how they handle such data.
3. Use of Information
- Provide and operate our Apps and Services.
- Manage in-app purchases and subscriptions.
- Monitor analytics and improve gameplay experience.
- Deliver relevant ads and optimize monetization.
- Comply with legal and regulatory obligations.
Legal Basis for Processing (GDPR Article 6). The legal bases for processing personal data include your consent, our legitimate interest in providing and improving the Apps and related services, and compliance with applicable legal obligations.
4. Payment Processing
All payments and subscriptions are processed securely via Apple App Store or Google Play. We do not have access to or store your credit card or payment information.
5. Data Retention
We retain information only as long as necessary to provide Services, comply with legal obligations, or resolve disputes. Aggregated and anonymized data may be retained for statistical purposes.
6. Data Sharing
We may share limited non-personal data with service providers (AdMob, Adapty, Singular, AppsFlyer, Firebase) solely to perform services on our behalf. We do not sell or rent personal data to third parties.
7. Your Rights (GDPR & CCPA)
Depending on your location, you have the right to:
- Access and obtain a copy of your data.
- Request correction or deletion of personal information.
- Restrict or object to processing.
- Withdraw consent at any time.
- Lodge a complaint with a supervisory authority.
- Opt out of data sale or targeted advertising (for California residents).
Requests may be submitted to partylab.app@gmail.com. We may request identity verification before responding.
8. Data Security
We employ administrative, technical, and physical safeguards to protect data against unauthorized access or disclosure. However, no online service is completely secure. Users are encouraged to use secure devices and connections.
9. Data Breach
If we become aware of unauthorized access to data, we will notify affected users as required by law and cooperate with data protection authorities.
10. International Transfers
Your data may be processed in Cyprus or other countries where our partners operate. We ensure all transfers comply with GDPR requirements through contractual safeguards and adequate protection measures.
All international data transfers are conducted under the EU Standard Contractual Clauses (SCCs) or other legally recognized safeguards to ensure adequate protection of your information.
11. Children’s Privacy
Our Apps are designed for general audiences and are not directed toward children under the minimum age required to use digital services in their country of residence. We do not knowingly collect or solicit personal data from anyone under 13 years of age in the United States, or under 16 within the European Economic Area and other regions where stricter age limits apply.
Some of our Apps may carry different age ratings (for example, 8+ or 16+) as displayed on the App Store or Google Play. These ratings indicate the intended audience for gameplay and content, but they do not change the data-collection limitations described in this Policy.
If we learn that we have collected personal information from a minor in violation of applicable law, we will promptly delete it. Parents or legal guardians who believe their child has provided us with personal information may contact us at partylab.app@gmail.com to request removal.
12. Email Marketing and Push Notifications
We may send optional newsletters or push notifications. You may unsubscribe or disable these features at any time through your device or app settings.
13. Links to Other Services
Our Apps may include links to third-party websites or ads. We are not responsible for their content or data practices. Please review their respective privacy policies.
14. Changes to This Policy
We may update this Policy from time to time. Updated versions will be posted on https://www.mindsharkgames.app/privacy with a new “Effective Date”. Continued use of our Apps constitutes acceptance of changes.
15. Contact Us
MindShark Games Limited
A.G. Leventi, 5, THE LEVENTIS GALLERY TOWER, 13th floor, Flat/Office 1301, 1097 Nicosia, Cyprus
Email: partylab.app@gmail.com
Governing Law: This Policy is governed by and construed in accordance with the laws of the Republic of Cyprus. © 2025 MindShark Games Limited. All rights reserved.